Managing Successful Multinational UX Research

What if your target users are all over the world and your UX group is here in the U.S.?  TecEd’s multinational clients need to conduct user research with more than American audiences, but what's the best way to do this?  Although our goal—rigorous high-quality research that yields rich insights—applies to most UX research, many of the methods, techniques, and tips for achieving it on a global scale are unique to multinational research. This post describes ... Read More >