What Does It Look Like When UX Takes the Lead?

We got a kick out of a recent Harvard Business Review blog post written by Robert Fabricant.   His post entitled The Rise of UX Leadership begins by characterizing UX as “the new black” in business, borrowing from a fashion phrase to demonstrate the prevalence of UX in product strategy and development. This characterization certainly rings true for the companies to which we offer user experience services.  In every engagement, the focus is on developing ... Read More >