Personas or Users? TecEd has teamed with clients on hundreds of research projects and in many cases, our researchers use the techniques of user modeling. The process of user modeling identifies the typical “personas” of the website or application being studied, and puts the focus on each persona’s goals for interacting with the application. What’s important to note is that the concept of a “persona" -- an archetypical user of a website or product – is ... Read More >