Background
Our Client: Plex Systems is the developer of Plex Online, a cloud ERP solution for manufacturers that is widely used in highly regulated, quality-driven industries
Website: Plex.com is at the heart of the company’s integrated marketing activities and supports sales by generating leads for Plex Online
Challenge: Improve lead quality and increase web conversions and time on site through Plex.com redesign
Objectives
- Validate initial design improvements by exploring how easily users find information pertinent to them and how helpful they say the information is
- Identify barriers in the contact process by exploring how easily users find contact information and their reactions to the contact form
Methodology
- Identify new Plex Systems customers and prospects in diverse industries to participate
- Interview participants to learn how they research a manufacturing ERP product and what information they need
- Observe participants using the website to research Plex Online
- Recommend design refinements to address usability issues
Results of Website Redesign: Q1 2010 – Q1 2011
- Website conversion rates increased 71%
- Average time on site increased 45%
- Plex Systems revenue grew 27% over the previous year
- Annualized ROI on the project was 269%
- Original Plex Systems Contact Us Page
- Updated Plex Systems Contact Us Page
