Content Development

Why do Tec-Ed’s user experience services include content development? Not only is content development Tec-Ed’s earliest service offering, but we find it is still key to creating usable products and services.

A user interface is a communication vehicle; words and symbols convey meaning or confusion. For products that must be “walkup and use”-able, interaction design combined with user research goes a long way toward creating products highly responsive to user expectations. For products where deep functionality is important, content development ensures that users can comprehend and act on information effectively.

Tec-Ed’s content development services consist of:

Information Design—Information design means creating usable information for a particular purpose—choosing words and images that guide users to accurate understanding of content or ideas. In today’s world, information design must accommodate multiple outputs—a technique referred to as “single-sourcing.”
Technical Communication—Technical communication is the transfer of specialized or technical information from experts to non-specialists who use it.
Marketing Communication—Marketing communication, based on user research, guides prospective customers to buy the right product for their needs.