IN THIS ISSUE:
Industry Happenings
Free Publications!
Features:
Field Goal!
The Observation Room
Inside Tec-Ed
Tec-Ed, Inc.
4300 Varsity Drive
Suite A
Ann Arbor, MI 48108
Contact Numbers
MI — 734.995.1010
CA — 650.493.1010
NY — 585.454.7440
Email
inquiries@teced.com
Website
www.teced.com
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Idea Markets at STC and UPA in 2005
In addition to presentations on user-Centered–Design and Information Architecture, this year Tec-Ed will lead discussion forums called “Idea Markets.”
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How Friendly Are You?
Attend Usability 1–2–3 and find out! Sign up for one, two, or all three days of this class for timely lectures, demonstrations, and hands–on usability exercises.
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Participant “Bill of Rights.”
A critical component of participant recruiting is how we treat participants throughout their entire usability–study experience, not just during screening and scheduling. This document summarizes guidelines for improving the “care and feeding” of usability test participants. The guidelines emerged from an Idea Market discussion led by Tec-Ed’s Deborah Sova at the Usability Professionals’ Association Conference in 2003.
[PDF version 38KB]
Usability Studies of WWW Sites: Heuristic Evaluation vs. Laboratory Testing.
Describes the strengths and weaknesses of two usability assessment methods frequently applied to Websites, with case histories of Web usability studies illustrating the trade–offs. The paper also discusses how an effective usability program can combine the two methods, applying them at different times during site development.
[PDF version 78KB]
Field Goal!
Tec-Ed researchers obtained valuable data that helped J. Walter Thompson refine the Ford Vehicles website despite a tight schedule, limited budget, and difficulties in finding suitable participants. This case study shows the value of field research even when conditions are less than ideal.
The Observation Room
Learn 3 ways for companies to fund first class usability studies. You can either invest in preventing usability problems or spend more money fixing them later.
Business Development Director
Barbra Wells joined Tec-Ed during the summer to expand business in the Midwest.
The Milwaukee User Experience
Our own Deborah Sova co-authored the paper selected as the first article on this new website for usability professionals.
New Addition!
The newest addition at Tec-Ed, born to Michelle and Jerry Vibber, is Braden Alexander Vibber who was born on Wednesday, November 10, 2004, at 9:35 am. He weighed 7 lbs, 5 oz, and measured 21 inches long.
Welcome Braden!
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